学习外贸函电

函电 (1)

今天的题目是: Self-introduction

例文如下:
Dear Sirs,

We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.

We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.

We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present.

Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage.

We look forward to receiving your enquiries soon.

Yours faithfully,

Encl.


函电 (1) ------ 注解 A

1. owe ...... to ...... 把.....归功于......

例句: We owe your name and address to .......

2. Commercial Counsellor's Office 商务参赞处

3. be in the market for 想要购买....

例句: We are in the market for Groundnuts.

be in the market 要买或卖

例句: Please advise us when you are in the market.

4. avail oneself of ...... 利用.....

例句: We avail ourselves of this opportunity to express our thanks to you for your close cooperation.

5. approach v. 与......接洽

例句: We have been approached by several buyers for the supply of walnuts.

6. state-operated corporation 国营公司

7. handle v. 经营

例句: This shop handles paper and stationery.

8. acquaint sb. with sth. 使某人了解某事

例句: You will have to acquaint us with the details.

9. line n. 行业 ; (一类)货色

例句: We have been for many years in the chemical line.

This is a good line of hardware.

10. enclose v. 随函附上

例句: We enclose a copy of our pricelist.

Please refer to the pricelist enclosed with (or : in) our letter of August 5.

Enclosed please find a copy of our pricelist.
(Or: Please find enclosed a copy of our pricelist.)

We believe you will find the enclosed interesting.

enclosure n. 附件 (信内有附件时,常用 Encl. 或 Enc. 注明与信末坐下角,如例文.)

例句: We thank you for your letter of April 15 with enclosures.



函电 (1) ------ 注解 B

11. covering 包括......的 , 涉及......的 , 有关......的

例句: Please let us have your pricelist covering your typewriters.

12. sth. be of interest to sb. 使感兴趣 , 有兴趣

例句: This article is of special interest to us.

注意区分: sb. be interested in sth.

13. upon (or : on) receipt of 收到......后 (即......)

例句: On (or : Upon) receipt of your instrucions we will send the goods.

14. requirement n. 需要 ; 需要之物

例句: We can meet your requirements for (or: of) Walnutmeat.

15. trade n. 贸易 ; 行业

例句: They have been in the wool trade for quite a number of years.

trade v. 从事贸易 ; 做生意 ; 经营

例句: They trade in cotton piece goods with many countries.

16. adhere to = stick to 忠于 ; 坚持

例句: We always adhere to our commitments.

17. principle of equality and mutual benefit 平等和互利的原则

18. both trade and friendship to our mutual advantage 对双方都有利的贸易和友谊

经典句子: (曾经我尝试过在我客户的身上运用此句子,收到的效果不错.)

It is our hope to promote,by joint efforts,both trade and friendship to our mutual advantage.


函电 (2) ------ A

今天例文的题目是: (今天会有两封信,因为有一封是回信)

(A) Request for the establishment of business relations

例文如下:

Dear sirs,

Having obtained your name and address from Messrs. Anderson & Co.,Rotterdam,we are writing you in the hope of establishing business relations with you.

We have been importers of Arts & Crafts for many years. At present,we are interested in various kinds of Chinese Arts and Crafts and should appreciate your catalogues and quotations.

If your prices are in line,we trust important business can materialize.

We are looking forward to receiving your early reply.

Yours faithfully,

(从以上的信件中可以看出,这就是客户的 inquiry,继续看下面供应商的回复.)


函电 (2) ------ B

(B) A reply to the above

Dear sirs,

We thank you for your letter of the 3rd this month and shall be glad to enter into business relations with your firm.

Complying with your request,we are sending you under separate cover our latest catalogues and pricelist covering our exports.

Payment should be made by an irrevocable and confirmed letter of credit.

If you find business possible,please cable us for offers.

Yours faithfully,


函电 (2) ------ 注解 A

注解:

1. obtain v. 获得

例句: We regret to say we cannot obtain any interest.

例文中的 Having obtained ...... from ...... 也是一句向对方表达如何获得对方联系方式的句型. (今天学的是第二句)

还记得昨天学的第一句表达如何取得对方联系方式的句子吗? We owe your ...... to ...... 这些句型是在你向初次联系的客户发邮件时可使用的好句子,这样,客人就不会觉得你的联系太突然了.

2. appreciate v. 感谢,感激 ; 理解,体会

例句: We highly appreciate your kind cooperation.

We shall appreciate your giving this matter your serious consideration.

We shall appreciate it if you will send us a brochure and two sample books by air immediately.

We hope you will appreciate our position.

这是一个在函电里用的频率比较高的一个词, 这个词的好的运用会使你的信件增添一份美.

3. in line (with) = in agreement (with) ------- mean : suitable

例句: If your price is in line,we can take large quantities.

4. materialize v. 实现

例句: We hope the business will eventually materialize.


函电 (2) ------ 注解 B

5. enter into ph.v. 开始(某种关系、事业、谈判等） ；缔结（契约等）

例句：We wish to enter into business relations with your corporation for the supply of light industrial products.

We expect to enter into (=begin) business talks with them next week.

6. comply (with) vi. 依照，符合

例句： We hope you will be able to comply with our request.

This offer does not comply with our requirements.

表示 “ 按照...... ; 和......一致" 意思的,除了 comply with 外, 还有 in compliance with , in line with , in accordance with , in comformity with .

7. under separate cover 另邮 , 另寄

也可以说 by separate mail ; 如附在信里则用 under cover (随函) 或 enclose (见上一个例文).

例句: We are sending you catalogue under separate cover. = We are sending you catalogue by seperate mail.

We are sending you under cover a copy of pricelist. = We are enclosing a copy of our pricelist.

8. cable v. 打电报

注意: cable sb. sth. 把某事物电达给某人

cable sb. for sth. 向某人电索某事物

例句: Please cable us offers.

Please cable us for offers.

cable n. 电报

例句: Please make us an offer by cable. = Please make us an offer by telegram.

Please make us a cable offer. = Please make us a telegraphic offer.


函电 (3)

今天例文的题目是: Transferring Business Relations

例文:

Dear sirs,

Enamelled Copper Wire

Your letter of 1st August addressed to our Shanghai Branch Office has been passed on to us for attention and reply, as the captioned goods lie within the scope of our business activities.

We regret to inform you, however, that this particular line has already been represented by ABC & Co., Ltd., 144 Broad Street, Alexandria, Egypt. As a result, we are not in a position to supply you with the goods but would rather recomment that you approach them direct for your requirements.

If you are interested in any other items, please let us know and we shall be only too pleased to make you offers.

Yours truly,

cc ABC & Co., Ltd., Alexandria, Egypt


函电 (3) ------ 注解

1. enamelled copper wire 漆包线

2. pass on ph. v. 传递 , 转交

例: We will pass on your decision to the buyers.

3. captioned adj. 标题项下的 , 标题所说的

例: We are pleased to advise you that the captioned goods were shipped yesterday per s.s. Pearl.

caption n. 标题

例: We have noted your letter of August 6 under the above caption.

4. lie within the scope of our business activities 属于我们的经营范围

5. regret v. 抱歉 , 惋惜 , 引为遗憾 + sth. / doing sth. / to do / that ...

例: We very much regret our inability to comply with your wishes.

We regret being unable to offer you this article at present.

We regret to note (or : learn) that you cannot make any headway with our offers.

We regret that the business has fallen through.

regret n. 抱歉 , 遗憾

例: Much to our regret,we are unable to even shade the price.

6. be in a position to 能够

例: We are not in a position to take on new business at present.

7. resommend v. 推荐 , 劝告 , 建议 + n. / doing sth. / sb. to do / that

例: We strongly recommend acceptance for our stocks are running low.

We recommend buying a small quantity for trial.

We recommend you to buy a small quantity for trial.

8. be only too pleased to ... 十分乐于......


函电 (4) ------ A

今天进入第二个主题: Enquiries & Offers

在开始今天的例文之前,先插几个知识点的讲解.

1. 在给对方写信时,在要提起某个问题来回答时,常有 "关于(你方的要求),至于......" ,那可用的词组有哪些呢?

as to / as for / in regard to / regarding / referring to / in respect of / concerning

2. offer n. & v. 的用法:

1) Your offer of ...

2) 常与动词 make , cable , send 连用

3) 常与介词 for , of , on 搭配

3. Enquiry / Inquiry :

An enquiry must be acknowledged in terms that establish good will if an immediate sale is not possible. If it is from an old customer,say how much you appreciate it ; if it is from a new customer,say you are glad to receive it and express the hope of keeping up friendly business relationship.

1) a general inquiry 普通询盘

general information : a catalogue , pricelist , sample , photo

2) a specific inquiry 具体询盘

detail information : name of the commodity , specification , quantity , unit price (CIF,FOB,etc.) , shipment date , terms of payment

4. Offer :

1) non-firm offer 虚盘

Non-firm offers are usually indicated by means of sending catalogues, pricelists, proforma invoices and quotation ; though quotations with certain qualifying words sometimes play the function of firm offers.

2) firm offer 实盘

A firm offer is made when a seller promises to sell goods at a stated price within a stated period of time. The promise may be expressed (i.e. clearly stated in words), as when it takes the form of a letter ; or it may be implied (i.e. understood), as when it takes the form of a quotation that contains the words "for acceptance within seven days", or similar qualifying words.

The firm offer creates a power of acceptance permitting the offeree by accepting the offer, to transform the offeror's promise into a contractual obligation. Thus, once it has been accepted it cannot be withdrawn.

3) A satisfactory offer will include the following:

a) an expression of thanks for the enquiry, if any ;

b) names of commodities , quality , quantity and specifications ;

c) details of prices , discounts and terms of payment ;

d) a statement or clear indication of what the prices cover (e.g. packing , freight and insurance) ;

e) packing and date of delivery ;

f) the period for which the offer is valid.

以上这些只供参考,这些纯粹是一些理论的知识. 似乎在实际操作中,也不会把那么多个point放在同一封信里描述.


函电 (4) ------ B

今天例文的题目是: An Enquiry for Chinese Cotton Piece Goods

正文如下:

Dear sirs,

We are glad to note from your letter of 1st September that , as exporters of Chinese Cotton Piece Goods , you are desirous of entering into direct business relations with us. This happens to coincide with our desire.

At present, we are interested in Printed Shirting and shall be pleased to receive from you by airmail catalogues, sample books and all necessary information, regarding these goods so as to acquaint us with the quality and workmanship of your supplies. Meanwhile, please quote us your lowest price, C.I.F. Vancouver, inclusive of our 5% commission, stating the earliest date of shipment.

Should your price be found competitive and delivery date acceptable, we intend to place a large order with you.

We trust you will give us an early reply.

Yours faithfully,

函电 (4) ------ 注解 A

Notes:

1. note v. 注意到

例: We note from your letter that you are in the market for chemicals.

2. be desirous of 渴望 , 想要 + doing sth. / sth.

例: We are desirous of entering into (or : to enter into) direct business relations with you.

desire n. & v. 期望 , 渴望 ; 要求 , 请求

例: They have no desire to buy anything at the moment.

What do you desire us to do?

3. coincide v. (意见等) 一致 ; (时间上) 相同

一般搭配为 coincide with

例: We are glad that our ideas coincide.

Your enquiry coincided with our offer.

4. catalogue n. 目录 (本)

单页的商品说明书称为 leaflet.

函电 (4) ------ 注解 B

5. workmanship 做工

6. regarding prep. 关于

与 with regard to , in regard to , as regards 同义,一般可以换用.

例: We have already written to you regarding this matter.

7. supply n. 供应

例: Supply now exceeds demand on our market. (供大于求)

The goods are in short (scarce , light , free , abundant , ample) supply.

We are replenishing supply (or : supplies).

8. inclusive adj. 包括......的 ( inclusive of = including ; exclusive of = not including)

例: This offer (or: price) is inclusive of your commission of 2%.

(= This offer (or : price) includes your commission of 2%.)

This applies to Items 1 to 10 inclusive.

函电 (4) ------ 注解 C

9. competitive adj. 有竞争力的

例: Our price is competitive enough to induce business.

compete v. 竞争

例: We have to compete against (or : with) other countries in trade.

competition n. 竞争

例: To enable us to meet competition, you must quote the lowest possible price.

competitor n. 竞争者

例: Competitors are offering lower prices.

10. place v. 置......于 ; 订购 ; 售出

"给某人下单,给某人定货" 为 place order with sb.

例: If you cannot effect shipment in time, you will place us in an awkward position.

If your price is competitive, we shall be glad to place a substantial order with you.

If your price is right, we believe we can place additional quantities in our market.